Beijing Project n.08
Zara Arshad 阿飒
10 STRAIGHT LINES IN 3' 3分钟内的10条直线
Zara Arshad is a Goldsmith's College graduate in the innovative discipline of Social Design. Her work has touched a variety of different contexts and environments and she has always had a specific interest in sustainability and socio-political issues. As a journalist and commentator she has followed the Social Sensibility Program since the beginning, posting several reviews on his website ...design.china..., then once having been offered the opportunity to join the project with her own creative work, she gladly accepted and developed a very interesting, intervention, in which the little time available (she was meant to leave Beijing after two weeks from the start) became a subtle and strategic element of psychological and creative inquiry. Zara chose quickly to focus on a very visual intervention and to link it to a specific material already used in the factory: industrial tape in basic primary colors. The tape is used in different ways inside the workshop, among which, the one, rather important, to delimitate the different areas of the floor and entitled them to a specific task: storage, assembling, quality control, etc. Zara asked everyone in the factory to draw ten straight lines in whatever possible form in a 3 minutes time; then she collected all the different images and she started to create a visual pattern on the staircase walls with the tape in different colors. Blue tape was used to reproduce the original drawings of the employees in some unusual spots and on an equally unusual scale; then, using yellow and red tape, Zara managed to create a complex and coherent graphic design pattern bringing together all the random combinations of -ten straight lines in 3 minutes- Zara's strategic and efficient solution proved that even with few time available, it is possible to develop a stimulating and thought-provoking project which involved all the staff at Bernard Controls. Zara has finished herself a large section of the wall tape-drawing and has promised to send the other designs for those in the company who would like to continue her work in the staircase and in other locations.
3分钟内的10条直线
阿飒毕业于伦敦大学金史密斯学院，主修社会化设计这门创新学科。她的作品涉及各色不同的体裁和背景，而她一直对可持续性发展及社会政治问题怀抱着浓厚的兴趣。作为记者和评论员，阿飒从社会敏感性发展与研究计划启动以后就一直在在密切关注追踪，并在其网站“design.china”（设计中国）上发布了几篇评论文章；随后，当受邀加入该计划创作属于她自己的创意作品的机会摆在她面前时，她欣然接受并发起了一项极富创意的介入艺术创作活动；在这项创作活动中，有限的时间（按阿飒的原计划，她在活动开始两周之后就要离开北京）巧妙的成了心理探索和创意创作的一个策略性要素。阿飒迅速决定将整个项目定位为展现强烈视觉效果的介入创作活动，并将工厂内所用的一种特殊材料纳入到了这次介入创作活动中：颜色为基本原色的工业胶带。胶带在车间里有多种不同的用途，其中非常重要的一种用途是区隔楼层里的不同区域，并赋予各区域特定的功能：仓储、组装、质量监控等。阿飒让工厂里的每位员工在3分钟的时间内以任何可能的形状画10条直线；然后她将10条直线组成的所有形态各异的图案收集起来，用不同颜色的胶带在楼梯墙面上创作具有强烈视觉冲击力的图案样式。阿飒首先在一些意想不到的区域用蓝色胶带以等比例不拘一格的重现员工所描绘的原始图案；然后设法用黄色和红色胶带设计一组复杂而连贯协调的平面图案样式，将这“3分钟内的10条直线”的所有随机组合连接汇集在一起。阿飒巧妙而有效的解决方案证明，即便只有很短的时间，也有可能设计出让伯纳德所有员工参与其中的趣味盎然且发人深省的创作课题。阿飒已经独自完成了大部分的墙面胶带涂鸦，并承诺将其他的设计图案交由工厂里愿意接替她在楼梯间和其他区域继续进行这些创作活动的人员来完成。
